Cause-Based Participative Relationships in Heritage Management

A shift from activities under the exclusive responsibility of institutions and experts to those organized carried out by a growing number civil society organizations heritage communities has been seen as means democratizing practice. This paper explores an NGO-run project Trešnjevka Neighborhood Museum in Zagreb, Croatia order expound characteristics its participative management model, which includes other NGOs, representatives museum institution, neighborhood residents. The museum’s published on official website social media platforms were thematically analyzed according layers cultural participation. results show formation community interests within place-based whose purpose is represent values alternative mainstream institutions. TNM can therefore be described territorialized cause-based predicated value-based participation different stockholders, while governance approach resembles both corporatist service-led approaches.